Nutrition Business Training That Helps Coaches Add a Custom Nutrition Service and Earn More Revenue

Certified Fitness Nutrition Specialist, run by Exercise & Nutrition Works, Inc. since 2003, is where personal trainers, coaches, and health professionals go to add a custom nutrition component to their business and get paid for it. Our CFNS certification, Silver Coaching Program, and Health & Wellness Business Profit Systems each cover a different piece of that goal, from the credential itself to the coaching that turns it into revenue.

Key Takeaways

• The CFNS certification carries 1.9 NASM CEUs, 15 AFAA CEUs, 1.0 NCCPT CEUs, and 20 ISSA CEUs, and we've been an approved CEU provider since 2003.
• The CFNS PLUS Silver Coaching Program bundle activates the course for $7 today, then $39.95 every 30 days until you finish.
• Health & Wellness Business Profit Systems runs LIVE weekly coaching covering nutrition, sales, marketing, and residual income systems.
• The PROFITS & AUTOMATION private Facebook group is free and open to health and wellness entrepreneurs around the globe.
• The CFNS course carries a 90 day completion limit, and most students finish in 4 to 6 weeks.

What does nutrition business training that adds a custom service actually include?

Real business training for adding a custom nutrition service combines three parts: a credentialed certification, a system for delivering nutrition programs to clients, and ongoing coaching on sales and marketing. Our CFNS certification, What Works Custom Nutrition Software, and Health & Wellness Business Profit Systems program cover all three under one roof.

The Certified Fitness Nutrition Specialist™ course has no prerequisites, runs as home study with 24/7/365 online access, and carries a 90 day completion limit, though most students finish in 4 to 6 weeks studying at their own pace. It's built for personal trainers, certified life coaches, sports coaches, registered dietitians, certified nutrition coaches, certified diabetes educators, RNs, and certified fitness nutritionists, beginner or advanced. The course itself bundles a Business in a Box and Done-For-You nutrition formulas, plus student access to build custom client programs with What Works Custom Nutrition Software, so you're not starting from a blank page when it comes time to sell the service.

Health & Wellness Business Profit Systems: coaching built to grow revenue

Health & Wellness Business Profit Systems is our custom business coaching program for health, fitness, wellness, and nutrition professionals, served across the United States and around the globe. Coaching runs LIVE, weekly, with every question answered as it comes up, not batched into a monthly call.

The program works through four systems together: nutrition systems, sales systems, marketing systems, and residual income systems. The point isn't just adding a nutrition offer to your existing business, it's building a more profitable and sustainable one around it. A personal trainer already booked solid with strength clients, for example, is exactly the kind of professional this program targets: someone with an existing client base who needs a system for pricing, selling, and delivering a nutrition add-on rather than inventing one from scratch. You can get connected with the Health & Wellness Business Profit Systems team directly to see how the coaching applies to your business.

How much does it cost to combine CFNS certification with business coaching?

The Certified Fitness Nutrition Specialist™ PLUS Silver Coaching Program bundle activates your CFNS course for $7 today, then charges $39.95 every 30 days until you finish, against a course regular price of $497. Silver Coaching alone runs $39.95 every 30 days after a free first 30 days.

You can review the CFNS PLUS Silver Coaching Program bundle or look at the Silver Coaching Program on its own if you're already certified and just want the coaching layer. If you're building out client assessments as part of your custom service, the calipers and measuring tape page also covers What Works Custom Nutrition Software, which lets you build custom client nutrition programs once you're inside the course.

For students who choose the NUTRITION CERTIFICATION SUCCESS Program membership variant, the first month is free, then it bills $39.95 automatically each month you stay in it. Cancellation takes 24 to 48 hours to process, excluding weekends and holidays, and requires at least four business days notice before your next billing date. There are no refunds, the same way a gym membership works, and cancelling switches your course to pass or fail with the 90 day completion clock starting from the date you activated. If you'd rather skip the coaching layer entirely and just work through the course, our CFNS DIY Pass or Fail Option is built for that.

CEUs and the credentials behind the training

We've been recognized as an approved CEU provider since 2003, and CFNS was the first CEU accredited nutrition program on the market. The certification itself carries 1.9 NASM CEUs, 15 AFAA CEUs, 1.0 NCCPT CEUs, and 20 ISSA CEUs, covering the four bodies most trainers and coaches already answer to.

Exercise & Nutrition Works, Inc. was founded in Henderson, Nevada, on January 1, 2003, by Lucho Crisalle, who serves as CEO, and Lisza Crisalle. Unni Greene, known professionally as The Diet Diva, holds the CFNS credential and works alongside founder Barbara Paulson on the team behind the program.

Measure. Plan. See What Works. Do more of that!

That's the operating principle behind every part of the training, from the certification itself to the coaching layer built on top of it. For comparison, NutritionOS reports that its certification offers continuing education credit of 1.4 CEUs toward NASM and 1.5 CEUs toward NSCA, which gives you a sense of where CEU credit typically lands across the industry. You can check the full CEU breakdown for CFNS directly if continuing education hours are what's driving your decision.

Free resources for coaches building a custom nutrition service

Not every part of building a custom nutrition service requires a purchase first. Our FREE Report to Add a Custom Nutrition Component to Your Business walks through how to implement a custom nutrition counseling system, get measurable results for clients, and satisfy CEU requirements while doing it, with the report framing the opportunity as an additional $10,000 or more a month once the system is running.

The PROFITS & AUTOMATION private Facebook group is free to join and open to health and wellness entrepreneurs around the globe, whether you're improving an existing business, incorporating nutrition coaching for the first time, or just want a place to ask questions and connect with peers doing the same work. If you want to see the actual course material before committing to anything, our free sample lesson shows exactly what a CFNS lesson looks like.

For context on how partner and referral programs typically work across the wellness industry, MetPro states that its approved partners receive a kit with email templates, social posts, QR codes, images, and brochures, and can typically launch within 1 week of approval. That's a useful benchmark if you're evaluating how much marketing support a business-training program should hand you versus how much you're expected to build yourself.

Frequently asked questions

Do I need a nutrition certification before I can add a custom nutrition service?

Yes, in practice you need a credential behind you before selling nutrition guidance professionally. The CFNS certification has no prerequisites, so personal trainers, life coaches, and other fitness professionals without a nutrition background can start directly, complete the course through home study, and use the CEUs it carries toward NASM, AFAA, NCCPT, or ISSA requirements.

Can I get the Silver Coaching Program without buying the CFNS certification?

Yes. The Silver Coaching Program Subscription is available on its own for professionals who are already CFNS certified or otherwise trained and just want the ongoing coaching layer. It runs free for the first 30 days, then bills $39.95 every 30 days until you cancel.

Is the CFNS course self-paced, and how long do I have to finish it?

Yes, CFNS is fully self-paced home study with 24/7/365 online access from a computer, smartphone, or tablet. The course carries a 90 day completion limit from activation, though most students studying at their own pace typically finish within 4 to 6 weeks.

What happens if I cancel the NUTRITION CERTIFICATION SUCCESS Program membership?

Cancelling switches your course access to a pass or fail format, and the 90 day completion clock starts counting from your original activation date. Cancellation requests take 24 to 48 hours to process, excluding weekends and holidays, and need to be submitted at least four business days before your next billing date. The membership does not offer refunds.

If you're weighing the CFNS certification against the Silver Coaching bundle, or you want a straight answer on which free resource fits where you are right now, send your question through the enquiry form below and tell us a bit about your current client base and what you're hoping to add.